The success of an accelerated transformation depends on agreement about a few essential elements. The articulation of a concise and compelling vision that is grounded in a rigorous business success model. An agreed upon set of core values that guide decision-making and behavior given the new expectations. A balanced set of transformation initiatives that are targeted for quantum improvement in a short period of time and supported by well-understood success metrics.

Once these essential components of a planned transformation are in place, the task then becomes engaging everyone in the company and enabling them to make personal commitments to action on each component – in a rapid, no non-sense manner.

Then, the Launch Phase is complete and you are ready to move boldly into execution.