Corporate Comeback
The Story of Renewal and Transformation at National Semiconductor
by Robert H. Miles, Ph.D.
Jossey-Bass Publishers, A Division of John Wiley & Sons, 1997

An insider's view of the remarkable transformation of National Semiconductor—and a general framework for leading corporate transformation

"A must-read for any serious business leader who intends to be competitive in the twenty-first century. Bob Miles is a world-class practitioner and academic who has distilled practical lessons from his firsthand experience in the trenches helping some of the business world's most important transformations."

-from Noel M. Tichy, Professor, Michigan Business School and Director of the Global Leadership Program; Author of Control Your Destiny or Someone Else Will and Judgment.

Miles articulates a winning framework that has evolved since his early career in developing transformational leaders at the Harvard Business School. Over the past twenty years, Miles's model has been tested and refined in a variety of situations to help companies restore financial viability, integrate merged operations, and pursue quantum revenue growth...The powerful lessons of success detailed in this book can help leaders avoid the costly lessons of trial and error and face today's challenges aimed with crucial insight and experience.

National Semiconductor's transformation is legendary in the business community, and its champion, then chairman and CEO Gil Amelio, was catapulted into prominence as a result. At his right hand was Robert Miles. Now leading an ambitious and highly public comeback bid at Apple Computer, Amelio and Miles are charged with pulling the once-invincible computer corporation back from the brink.

Corporate Comeback is a riveting day-to-day story of National's incredible transformation that serves as a field-tested map for leaders who need to achieve significant change without exposing their organization to unacceptable risks.

Miles articulates a winning framework that has evolved since his early career in developing transformational leaders at t he Harvard Business School. Over the past twenty years, Miles's model has been tested and refined in a variety of situations to help companies restore financial viability, integrate merged operations, and pursue quantum revenue growth. Miles has seen dramatic, successful change on numerous occasions-as a key player on Jack Welch's early corporate transformation team at General Electric, with Amelio at Rockwell, and then at National. The powerful lessons of success detailed in this book can help leaders avoid the costly lessons of trial and error and face today's challenges armed with crucial insight and experience.

ROBERT H. MILES

Speaker, Author,
Business Advisor,
Global Thought and
Practice Leader

A widely recognized thought and practice leader in the field of corporate transformation and strategy execution, Bob is a gifted business advisor and process architect.

Based on a unique senior executive program he chaired at the Harvard Business School earlier in his career, Bob developed a simple, powerful approach for accelerating the achievement of breakthrough results across a variety of corporate transformation challenges.

Called Accelerated Corporate Transformation, ACT has stood the tests of fundamental transformations at such leading companies as GE, IBM Global Services, National Semiconductor, Office Deport and Symantec. ACT has been called, “A simple, no-nonsense process that is thoroughly grounded in reality, inclusive of people and 100% results-oriented.”

Once reserved only for executives in residence at Harvard Business School and a select group of global companies, the basic principles for addressing breakthrough performance are now available in his new book BIG Ideas to BIG Results with Dissero Partners colleague Mike Kanazawa, and through his new Speaking Series.


Cloth 1997 ISBN 0-7879-0322-1388 pages $27.00

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Corporate Transformation Resources is led by Robert H. Miles, a long-time thought and practice leader in the fields of business transformation, organizational effectiveness, culture change, and executive leadership. Bob Miles has pioneered an Accelerated Corporate Transformation, or ACT methodology that enables new CEOs to rapidly take charge in a high-engagement manner.