Leading Corporate Transformation
A Blueprint for Business Renewal
by Robert H. Miles, Ph.D.
"The framework Bob Miles illustrates in his new book has
been the key tool Symantec has used to start the shift from being
a technology-driven to a customer-driven company. Business leaders
facing a variety of corporate transformation challenges will benefit
from this important executive briefing."
-Gordon E. Eubanks, Jr., Chief Executive Officer, Symantec Corporation
The distillation of a stellar twenty-year career,
Leading Corporate Transformation is consultant Robert Miles's reply
to executives who want to be able to rise to the most pervasive challenge
facing them today: how to achieve fundamental transformation without exposing
the organization to unacceptable risk.
Here, in the form of an executive briefing, are
the expert guidance and tools you need to meet a variety
of corporate transformation challenges, whether you are trying
to reposition a successful company, revitalize a failing one,
merge different businesses and cultures, or manage a leadership
succession process. These insights are relevant not only for senior executives,
but also for leaders at all levels of an organization undergoing fundamental transformation.
By sharing success stories from his professional experiences-the ones
in which his detailed framework for large-scale transformation was used-Miles shows how you can:
If you are a leader-at any organizational level-who must
effect fundamental change, you will want to keep this book close at hand.
- Decipher the initial conditions required to launch and accelerate transformation
- Generate a strategic vision and business success model
- Align your organization and your people along the critical path
- Advance a process architecture for keeping everything on track
Cloth May 1997 ISBN 0-7879-0327-2 256 pages $25.00